Forum Posts

hremon716
Feb 26, 2022
In Elder Care Forum
The first Dark Mode theme is what I like to call a “Partial Color Inversion”. It only detects areas with light backgrounds and inverts them so that light backgrounds are dark, while dark text becomes light. It usually leaves areas that already have dark backgrounds alone, resulting in an entirely dark mode design. Luckily, most email clients that use this method also support dark mode targeting, so you can override the client's default dark theme. Outlook.com is an email client that partially inverts colors, as you can see in this screenshot: side by side comparison of emails Default dark modes: color inversion Full Color Invert is the most invasive color scheme: it not only inverts areas with light backgrounds, but also impacts dark backgrounds. So if you've ever designed your emails to have a dark theme, this scheme will ironically force them to go light . Unfortunately, this is currently the tactic used by some of the most popular email clients, such as the Gmail app (iOS) and Outlook 2019 (Windows). In the examples below you can see that the light backgrounds have been converted to dark Image Masking Service versions of the original colors and areas that previously had a dark background with light text are now light with dark text. side by side email example Not only does this Full Color Invert scheme dramatically change your email, but email clients that use this logic also don't allow dark mode targeting at this time . Email clients are always looking to implement dark mode as best they can and can be open to user feedback, especially since not allowing developers to target dark mode with their own styles can negatively impact readability and accessibility. In the interest of advocating for better dark mode targeting support and less invasive dark mode theme logic, you can submit your thoughts directly to Gmail's accessibility team, and you can also contribute your screenshots of Gmail dark mode breaking your email. How do I target dark mode users with my own styles? As noted above, how dark mode email clients handle your regular HTML emails varies. But what if you want to apply your own dark mode styles that could very well differ from the default email client color schemes?
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hremon716
Feb 26, 2022
In Elder Care Forum
Dark mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added dark mode to its desktop email client. The following year, dark mode came to iOS Mail, and other industry heavyweights, including Gmail, announced support for dark mode. There's no denying that dark mode is taking over the inbox and making sure emails look great in this reading environment is the big new challenge for email marketers. Dark mode is taking over the inbox and making sure emails look great in this reading environment is the big new challenge for email marketers. Tweet this → In this article, we break it down: What is dark mode and why people use it 3 Ways Dark Mode Settings Impact Email Design Different Dark Mode Targeting Methods Email client support for dark mode How to Design and Code for Dark Mode Ready to dive? Let's recap the basics first. What is Dark Mode? A darker color palette for low-light or nighttime environments Dark Mode is an inverted color scheme that uses light colored typography, UI elements, and iconography on dark backgrounds. It's one of the hottest digital design trends in recent years. From Apple's operating system to applications like Twitter, Slack or Facebook Messenger, the most popular operating systems and applications now allow E-Commerce Photo Editing Service users to switch to dark mode. Dark mode is a hot topic, and for good reason. Many people prefer dark mode because: It 's easier on the eyes . Light text on a dark background is much better at minimizing eye strain, especially in low light situations. It reduces screen brightness , thus saving your battery life. This can improve content readability and make it easier for some users to consume content on desktop and mobile. They may simply have a preference for darker interfaces . With the rise in popularity of dark mode, it's no surprise that it's coming to the inbox as well. Free guide Learn more about dark mode. Complete the form to download now. How do customers apply dark mode to my emails? Right now, there seem to be three fundamentally different types of color schemes that email clients use to apply dark mode to emails. Let's take a look at them one by one (or jump straight to the dark mode email client support chart). No color change Yes, you read that right. Some email clients allow you to change their user interface to dark mode, but this has no impact on how your HTML email is rendered. Whether the app is set to light or dark mode, your email will look exactly the same. Some email clients will always display your designs in light mode by default (unless you specifically add code to trigger dark mode, which I'll discuss later). Here is a list of those clients: Apple Mail iPhone iPad Hey.com Check out this sample email in Apple Mail: the design of the email stays exactly the same whether you view it in the email client's dark or light UI:
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hremon716
Feb 26, 2022
In Elder Care Forum
This is probably obvious to most of us, but I also received this in an email this morning, thus covering our bases here. 4. Run spam tests. This is not just a promotion for Litmus Spam Testing. This is a reminder that the same way you would check your credit card statement or change your car's oil, you need to make sure your email is set to deliver. 5. Make sure you comply with email regulations. Depending on where you live and where you send emails, email laws and regulations may vary. Subscribing to the Litmus blog is a great way to keep up to date with changes in the E-Commerce Photo Editing Service email industry. Ready to avoid spam? There you have it: practical ways to avoid spam. We hope you found these tips and tricks useful! If you are currently a Litmus Plus or Enterprise customer, run a spam test. If you are a Litmus Basic customer and would like to try spam testing, contact our support team. We are happy to set up a 7 day free trial for you to experience Litmus Spam Testing. If you are not currently a Litmus customer and would like to try the spam test for yourself, try Litmus Plus free for 7 days. you can't afford to land in spam. (Using Litmus Email Analytics? In addition to cleaning up inactive subscribers, you can also segment subscribers with lower engagement and read time.) 3. Provide easy unsubscribe options. This is probably obvious to most of us, but I also received this in an email this morning, thus covering our bases here. 4. Run spam tests. This is not just a promotion for Litmus Spam Testing. This is a reminder that the same way you would check your credit card statement or change your car's oil, you need to make sure your email is set to deliver.
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