Today, YouTube has more than 1.9 billion active users each month, bridging the gap with Facebook's 2.38 billion users. In fact, YouTube is the second largest search engine after Google. Both are owned by Google, so there are many similarities between Cork Used Bicycles Shop the two. In particular, this platform is ideal for B2B marketing due to its detailed and extensive audience targeting options .
YouTube is considered a platform for young users (Generation Z), but people aged 50-65 (Baby Boomers) and 36-49 (Generation X) have the fastest growing total video duration. Statistics.
https://foundationinc.co/lab/youtube-statistics-b2b-marketers/
Video is a must if you really want to drive success and get through the noise of B2B marketing. Marketers need to be inspired by their B2C opponents to create something memorable.
Blendtec
Blendtec launched a YouTube campaign in 2006 with "Willit blend?". series. As the name implies, this relatively simple campaign was based on putting something that the average user wouldn't normally blend into a food blender, such as the iPhone or Amazon Echo. Is there a better way to demonstrate the capabilities of a product than to test it? It has been played over 6 million times in the first 6 days. Since then, over 150 videos have been played and over 60 million times. Fourteen years later, this is known as the most successful internet campaign to date, all starting with a modest $ 50 budget.
https://www.globenewswire.com/news-release/2016/11/07/887174/10165944/en/Blendtec-C