Hello everyone, I am Li Zimu, a liberal arts student who has been a monk halfway through. I have turned from writing work for 8 years to operating work. I would like to share some of my experiences with you, hoping to bring you a different perspective.
At the end of last month, I took on a new job: the promotion and operation of the company's new APP. Although I have been engaged in marketing for many years, I mainly focus on the direction of copywriting and brand activities. The promotion and operation of APP is a relatively unfamiliar field to me, and the data of last month is not very good, and the daily conversion cost is up to 1500/piece .
Fortunately, in the past two weeks, the results are still good: with the same content, the same platform, and the same registration steps, the single conversion cost has been reduced from the original 1500 to the current 17 yuan. How did this happen?
Before you start, please think