Mixing "cool points" such as Mary Sue, reversal, and funny into a few minutes of plot, a "top" short drama is so popular.
In recent years, short dramas have become a new track on the content battlefield. Players in the two camps of long video and short video have also launched their layouts: You Aiteng announced the micro-drama cooperation standards, Kuaishou has opened up a small theater section for short dramas, and Douyin classifies “plot” as the most popular. One of the strong verticals, Tencent Weishi has released a support plan and so on.
Although iQIYI contributed the successful case of "Life Has Started with Me", the short dramas dominated by long videos have never been able to form a scale. It has become the home ground for the growth of short dramas.
After several years of exploration, the value of short dramas is not only a kind of content vertical, which enhances the user's activity and stickiness for the short video platform. Being selected and recognized by advertisers as an easy-to-use marketing content, it has actually become another way of showing the commercial value of short dramas.