Dark mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added dark mode to its desktop email client. The following year, dark mode came to iOS Mail, and other industry heavyweights, including Gmail, announced support for dark mode. There's no denying that dark mode is taking over the inbox and making sure emails look great in this reading environment is the big new challenge for email marketers. Dark mode is taking over the inbox and making sure emails look great in this reading environment is the big new challenge for email marketers. Tweet this → In this article, we break it down: What is dark mode and why people use it 3 Ways Dark Mode Settings Impact Email Design Different Dark Mode Targeting Methods Email client support for dark mode How to Design and Code for Dark Mode Ready to dive?
Let's recap the basics first. What is Dark Mode? A darker color palette for low-light or nighttime environments Dark Mode is an inverted color scheme that uses light colored typography, UI elements, and iconography on dark backgrounds. It's one of the hottest digital design trends in recent years. From Apple's operating system to applications like Twitter, Slack or Facebook Messenger, the most popular operating systems and applications now allow E-Commerce Photo Editing Service users to switch to dark mode. Dark mode is a hot topic, and for good reason. Many people prefer dark mode because: It 's easier on the eyes . Light text on a dark background is much better at minimizing eye strain, especially in low light situations. It reduces screen brightness , thus saving your battery life.
This can improve content readability and make it easier for some users to consume content on desktop and mobile. They may simply have a preference for darker interfaces . With the rise in popularity of dark mode, it's no surprise that it's coming to the inbox as well. Free guide Learn more about dark mode. Complete the form to download now. How do customers apply dark mode to my emails? Right now, there seem to be three fundamentally different types of color schemes that email clients use to apply dark mode to emails. Let's take a look at them one by one (or jump straight to the dark mode email client support chart). No color change Yes, you read that right. Some email clients allow you to change their user interface to dark mode, but this has no impact on how your HTML email is rendered. Whether the app is set to light or dark mode, your email will look exactly the same. Some email clients will always display your designs in light mode by default (unless you specifically add code to trigger dark mode, which I'll discuss later). Here is a list of those clients: Apple Mail iPhone iPad Hey.com Check out this sample email in Apple Mail: the design of the email stays exactly the same whether you view it in the email client's dark or light UI: