Many people stick to low-competition keywords because they don’t think they can rank for anything else. Even if that’s true in the short term, high-competition keywords can be opportunities for different reasons.
Remember, Ahrefs’ Keyword Difficulty score is based on backlinks. This means that, on average, the top-ranking pages for high KD keywords have lots of backlinks.
In other words, high-competition keywords are often great topics for link bait—content that’s specifically formulated to attract links.
To find these topics, do the opposite to what you did before. Instead of filtering for keywords with low KD scores, filter for keywords with high KD scores.
For example, if you have a site about resumes, you would:
Head to Keywords Explorer
Enter a relevant ‘seed’ keyword (e.g., “resume”)
Go to the Questions report
Filter for keywords with high KD scores (e.g., 50+)
If you check the SERP overview for any of these keywords, you should find that many of the top-ranking pages have lots of backlinks.
In this case, if you created the best guide to writing a resume on the web, the people linking to these existing pages would make great link prospects. You just need to reach out with a compelling reason for them to link to you.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Get enough high-quality backlinks to your page and chances are you may be able to rank—even if you’re lacking authority and brand equity.
Either way, there are two other benefits to targeting high-competition keywords (even if you don’t rank):
You can increase website authority. Brand equity and authority don’t appear out of thin air. They’re primarily a byproduct of links.
You can pass that ‘authority’ to important pages. Use internal links from high-authority “linkbait” to boost relevant pages targeting lower-competition keywords.
That second benefit is what we like to call The Middleman Technique.
It’s a smart way to boost the ‘authority’ of boring pages that are difficult to get links to.
Recommended reading: A Simple SEO Strategy (The ‘Middleman’ Method)
Final thoughts
Keyword competition is relative. Because no keyword difficulty score takes everything that affects competition into account, you should always manually review the top-ranking pages before creating content.