Many people stick to low-competition keywords because they don’t think they can rank for anything else. Even if that’s true in the short term, high-competition keywords can be opportunities for different reasons.
Remember, Ahrefs’ Keyword Difficulty score is based on backlinks. This means that, on average, the top-ranking pages for high KD keywords have lots of backlinks.
In other words, high-competition keywords are often great topics for link bait—content that’s specifically formulated to attract links.
To find these topics, do the opposite to what you did before. Instead of filtering for keywords with low KD scores, filter for keywords with high KD scores.
For example, if you have a site about resumes, you would:
Head to Keywords Explorer
Enter a relevant ‘seed’ keyword (e.g., “resume”)