annels. For example: preferential promotions, membership points, event lottery, etc. are all different types and marketing methods for different marketing purposes. To choose a suitable marketing method, we need to analyze the core demand points of target users according to user characteristics, select specific marketing methods according to the user's scene and marketing purposes, and determine specific marketing directions according to their preferences, which can accurately allow Country Email List customers to Identify and then formulate specific marketing content.
Taking the expansion of fresh products as an example, to achieve this goal, we first need to analyze what are the user characteristics of fresh products? It is price-sensitive and regionally obvious. According to these characteristics, we can delineate the basic marketing methods, such as coupons + offline promotion in the surrounding communities and shopping malls of the newly opened service area. Features accurately reach target users.
In terms of specific marketing content, coupons can be designed as multiple coupons for new users to cultivate users' consumption habits. Offline promotion can also give away daily necessities such as eggs and milk, so that users can perceive that they can buy here. to what!
Therefore, it can be said that user characteristics determine the way of marketing, and user characteristics affect the direction of marketing and the presentation of specific content.
2. Where are the interests of users
The so-called points of interest are things that users are interested in. Products can be designed according to the interests of users.
According to the user characteristics analyzed in the previous step "Who is the user", do further analysis. Find out what points are most likely to interest customers under this user profile? What kind of content and copy can touch their interests and ultimately move them? We need to set specific marketing content based on this point of interest.