The times you racked your brains trying to remember your password, was it 24 or 42? Was there one? Or a #?, and finally give up to click on "Forgot your company mailing list password?" link. As someone who never seems to be able to keep my password straight, I rely on these emails. Password reset emails might not be the most exciting, but they're necessary for me (and many others) to get us into our accounts! Password resets are live in the transactional email category . They are specifically requested by the recipient and contain important and urgent information. But what does a good password reset email look like?
What information should it contain? We'll go over best practices for password reset email content, highlight a few examples along the way, and wrap up with company mailing list deliverability tips to ensure your password emails password arrive in the inboxes of your recipients. Password reset best practices and examples password reset link what should a password reset email contain? You'd think the obvious answer would be a password, but including a physical password in the email is risky even if it's temporary. If you scroll through all the examples below, none of the emails include a password. Instead of a password, they include a link to reset your own password. This is a much safer practice as it is much less likely to compromise a user's account.
In the twilio sendgrid email below, you'll see there's a call-to-action (cta) button to reset your password, as well as a note to contact support if you have not requested to reset your password. While many companies tell you to ignore the password reset email if it's sent in error, sendgrid takes your account security one step further by asking you to contact the assistance. Sender's name and logo when you reset your password, you want to make sure the email you receive is secure. If you receive an email with a no-reply address and an unknown sender name,