Ever heard of Instagram Reels? If you don't know what they are or have heard of them but have never cared about them, you absolutely have to run for cover.
Today Instagram and all social networks have become the engines of ecommerce.
If you look at these platforms as just pastimes for teens, you need to change your point of view.
Instead, they are gold mines for your business!
When you have an online store you need to have a different perspective and look at social networks with the eye of the entrepreneur to be able to see all the potential of each function.
If, on the other hand, social networks are already part of your business but you have not yet approached the world of Reels, then read on because today I will show you how important they could be for your online business and how to use them to be able to sell on Instagram .
SELLING ON INSTAGRAM HAS NEVER BEEN EASIER
Especially with Shopify by your side.
FIND OUT HOW
Instagram Reels, what are they?
Before seeing what all the potential of this Instagram function is, in particular for your brand and your business, let's understand what a Reel on Instagram is.
Reel is the term that in English is used for "reel", "roller", but it has a wide use also with the meaning of "video". The dictionary defines it as a wheel-shaped object where it is possible to wind a film or a thread, a kind of roll, therefore.
Now, if you can visualize the functioning of the videos that scroll on Instagram a little, it will be easy for you to understand why the term reel was used for this functionality.
But what is it about? The Reels of Instagram were born in August 2020 as a sort of challenge to another social giant, TikTok .
Faced with the advance of Chinese social media, Instagram's father Mark Zuckerberg certainly did not remain idle. And as he had already done with the Snapchat stories, successfully imitated, he has also launched this new feature on his platform.
reels instagram o story
What are Reels on Instagram?
Reels are in fact videos made up of several Photo Editing Services clips with a variable length from 15 to 60 seconds, editable with audio, effects and various creative tools, perfect for creating short and fun videos.
Unlike the Instagram stories that disappear after 24 hours (unless you highlight them), the Reels remain forever, have a special section and can also be published in the feed, in the profile, in the explore section and even in the stories themselves.
Reels Instagram how does it work?
The procedure to start seeing Instagram Reels is very simple. Once registered on the platform it will be sufficient to launch the application and, in the bar at the bottom, click on the clapperboard-shaped icon.
Yes that's right, you don't need to install Reels on Instagram or do anything special: this feature is available to all users, even those who don't have a company profile .
In the dedicated section there are the Reels created by other users that can be viewed, one after the other, by scrolling the roll.