Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels.
Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental.
But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos?
NewsCred Co-Founder and CEO Shafqat Islam believes this siloed structure is what’s holding marketers back from their omnichannel dreams. Integrated marketing requires integrated teams. During his Content Marketing World 2019 session, Shafqat shared how NewsCred reorganized to deliver better results.
Key takeaways: Integrated marketing is better for consumers and brands, modern marketing is collaborative, risk-taking content teams are best suited to drive transformation
Image courtesy Shafqat Islam & NewsCred.
The Dangers of Hyper-Specialized Marketing Teams