In addition to video diversion, there is no other fission link, and users have only one guide to enter the live broadcast group, that is, the daily live broadcast reminder. It is recommended to join the fission link. For example, when sharing articles, you can find a small assistant to receive a data package, so that the drainage potential can be further amplified.
3) The official account does not push any articles. The push of articles can activate some users who have not paid for it, and make users agree with the course by outputting value. Of course, this is related to the limited manpower of the team. If the country email list manpower is sufficient, you can do some fission growth and course promotion activities through the official account.
The public account article is to be output
4) The promotion link in the live broadcast is not integrated with the community. The disadvantage of the live broadcast is that many users do not have the time to watch the live broadcast all the time. Once they exit the live broadcast room, it is difficult for users to place an order. The community can play a very good role in the promotion, and can guide users to place orders.
①How to cultivate a sense of trust?
Teachers appear in real life, continuously output short videos of dry goods and live teaching
②How to shape the sense of value of the product?
Take a look at these promotional copy provided by the teacher below to know
The original price is 998, and the registration in the live room only costs 398
There are seven benefits in limited quantities:
Q&A after class
Course electronic handout 300 pages
60 phonics homework lessons
New concepts follow and read section 72
Picture book and reading class 365 days
180 English Enlightenment Children's Songs
Resource free updates
Learning at any time, repeated learning, permanent validity, will not expire
Mobile phone, tablet, computer, TV can learn
The anchor promotion course in the live room
③How to let customers place an order immediately?
The live broadcast emphasized the importance of standard pronunciation, that is, the importance of standard pronunciation for children's growth, students' listening scores in exams, and adults' English communication.
04 Personal thinking
1. "I'm not afraid of people who practice 10,000 moves, but people who practice a move 10,000 times"
This sentence further confirms the model of the Sydney entrepreneurial team. Sydney has continuously improved its English teaching and research ability through postgraduate entrance examinations and being a teacher in a famous company. The courses and services made are guaranteed to be of high quality, and the products are excellent. At present, only perfect pronunciation courses are sold (divided into 298 yuan zero basic perfect pronunciation courses and 398 yuan upgraded version perfect pronunciation courses), which is really a small and beautiful product model!
The marketing side is also very focused, diverting traffic through short videos, and then using teaching live broadcasts to cultivate a sense of trust and facilitate order placement. It is really focused and focused, which is very useful for small teams to start a business.
Small team entrepreneurship is still weak in terms of capital and manpower. At this time, it is necessary to focus on only one point and make money directly. Products do not need too much, and marketing methods do not need too much, so that products and services can be maximized with limited money and energy. And users are willing to pay for high-quality products and services.
2. Short videos are now in the bonus period and are worthy of entry for entrepreneurial teams
Short videos have a strong ability to guide traffic, which I have experienced. The videos in the video account are very easy to spread, and likes can increase the exposure, and do not need to be forwarded.
In the past, writing an article with 10w+ readings required not only the writer's strong writing ability, but also a certain amount of luck. But the videos are different. Many video account owners are amateurs, and if they post an interesting and informative video, it is easy to generate 10w+ likes, not to mention the number of views of the video, at least tens of millions.
the reference of this case is to form a business closed loop with short videos of dry goods + community operation + teaching live broadcast
The premise of selling knowledge is to output value first to gain the trust of users, and outputting short video content is a good way. Previously, we continued to output graphic content through the official account, but there is no short video that is intuitive and easy to understand. In addition, the appearance of a real person has a strong sense of trust that cannot be compared with pictures and texts, which is very helpful for transaction conversion.
Therefore, selling knowledge can increase fans by making video accounts and output dry goods content. Generally, a video script needs to be written, such as: