In our “Choosing a Call Tracking Provider” webinar, we discussed research and evaluation methods that come in handy when choosing the right analytics provider for your business. During the webinar, we received a lot of good questions; so many in fact that we couldn't reach them all during the event. We have outlined all the questions and answers below and provided our slides for your review. Key Points Find out if minute usage and features such as implementation, spam prevention, and technical support are included in your base costs. Make sure your call tracking provider integrates with technology your team already uses or platforms you might use in the future. Ask about the process of transferring your phone numbers from one provider to another. How long does the process take and are there any additional fees? Use objective resources like G2 Crowd to see what users are saying about each call tracking provider. introduction Erica Hawkins: Alright, let's get started. If you've just arrived, we're so glad to have you on the call today.
The Employee Email Database topic of our webinar is: Your 4-Step Guide to Choosing a Call Tracking Provider. We'll go over ways to evaluate and choose the right analytics provider for your business. My name is Erica Hawkins. I'm the content marketing manager at CallRail and I'm really excited about this topic because I've written a few case studies and blog posts and even white papers on this topic, namely: How to Enter and Evaluate Content Providers call tracking, compare them and find the best one for you? We want to take a step back and give a really unbiased look at what features might be good for your business and what features analytics providers might offer that will make you want to sign up with them and become a customer. I'm going to pass it to Ashley and she's going to introduce herself too. Ashley Coleman: Hello everyone. I'm Ashley Coleman, Head of Demand Generation at CallRail, and as Erica mentioned, we're really excited to talk to you about this topic today. Given the nature of my specific job, I have the pleasure of spending quite a bit of time with the sales team here, which has really allowed me to hear conversations with prospects that have given me a good insight into things like what questions people have when they first start researching call tracking, or what special considerations need to be made based on specific business needs. Our hope is that after this presentation today, you will feel armed to come to the call analysis table, which means you will be able to ask the right questions and ultimately make a decision. informed when choosing your call analytics provider.
Erica Hawkins: Excellent. Before we get into the four steps of our guide to calling analysis, we want to take a step back and explain why we think this conversation is even worth having. Why are data-driven marketers so interested in call analytics right now? We pulled this stat from BIA/Kelsey, and what it's saying is that currently 93 billion calls are being made to businesses from all mobile and online advertising and that number is going to go up to 160 billion by 2019. That's exciting because phone calls are high-converting leads. The problem people run into, however, is which channels are actually driving those leads via phone calls to their business. Call analytics allows you to mitigate this blind spot and see which marketing channels are generating those phone calls. There's that attribution angle that you really need if you want to run marketing campaigns effectively. On the other side is the call recording provided by call analytics, which allows you to actually qualify those leads and see how they are treated on the phone and if they convert into customers. That's why it's so important for marketers using things like click to call, PPC campaigns with phone calls, or landing pages with a phone number to use call analytics to attribute those leads to the channel that brought them. 4-Step Guide to Choosing a Call Tracking Provider There are four topics we want to cover today. The first is to prepare.