What is a Content Marketing Mission Statement?
You are probably familiar with company mission statements . These statements formalize an organization's purpose and objectives, whether cell phone number list to provide exceptional customer support, accessible e-commerce transactions, or to facilitate online advertising, such as WordStream. This statement summarizes the cell phone number list main objectives of the company, and in doing so, it lets consumers know what to expect when doing business with the company. A content marketing mission statement is similar: it defines the goals and scope of the content to let readers or viewers know what they can expect.
How to Create a Content Marketing Mission Statement?
The cell phone number list best way to start creating a content marketing mission statement is to consider your existing content. When I assembled the content team here, we started by going over the cell phone number list different languages used to talk about our various content streams, including the blog, step-by-step guides, WordStream's YouTube channel, and more. We noticed words that we liked that kept coming up in the descriptions, like “resource”, “learn” and “grow”. This template gave us a base to describe the purpose of our cell phone number list content, and from there we started writing and working until we arrived at our mission statement.
Anchor the content of platforms and media towards a common goal
It's 2020. You know your cell phone number list content isn't just about words on a page: it includes video series, social media campaigns, blog posts, guides, and more. Your content marketing strategy needs to be cross-platform, which means your cell phone number list content needs to be tailored to each platform or medium to be successful. (You wouldn't just screenshot a blog post for an Instagram story , for example — or at least you wouldn't expect it to work well.)
With a content mission statement in place, you can ensure that your content connects to the cell phone number list same overarching goals and brand identity – more on that in a minute – regardless of platform.
Take CNN , for example. The cell phone number list news company provides updates on its website and on TV, but it also provides coverage on social media, like Instagram and Snapchat. For these shorter, more engaging platforms, coverage still follows the cell phone number list same journalistic standards, but is condensed into highlights and paired with visual representations.