What is a Content Marketing Mission Statement?
You are probably familiar with company mission statements . These statements formalize an organization's purpose and objectives, whether cell phone number list to provide exceptional customer support, accessible e-commerce transactions, or to facilitate online advertising, such as WordStream. This statement summarizes the cell phone number list main objectives of the company, and in doing so, it lets consumers know what to expect when doing business with the company. A content marketing mission statement is similar: it defines the goals and scope of the content to let readers or viewers know what they can expect.
How to Create a Content Marketing Mission Statement?
The cell phone number list best way to start creating a content marketing mission statement is to consider your existing content. When I assembled the content team here, we started by going over the cell phone number list different languages used to talk about our various content streams, including the blog, step-by-step guides, WordStream's YouTube channel, and more. We noticed words that we liked that kept coming up in the descriptions, like “resource”, “learn” and “grow”. This template gave us a base to describe the purpose of our cell phone number list content, and from there we started writing and working until we arrived at our mission statement.