into a customer. 12. Evaluate your competitors assess the competition Although keyword research itself often gives you no information about your competitors, you can take your keywords and use them for competitive research. Use your keywords to find out what keywords your competitors are optimizing on or bidding on. There are plenty of third-party tools that will let you do this, or you can just plug them into the search results and see what you find. Although knowledge itself won't help you overcome competition,
it can be used to produce a strategy that will. 13. Setting Success Expectations One of the most important factors in creating an effective digital marketing strategy is setting the right expectations. Without knowing what to expect, in terms of what success looks like and fax number list when it will be achieved, there is simply no way to “win” at web marketing. Armed with the keyword knowledge you get above, you can set expectations and metrics for success. This can be important in keeping the right people happy and feeling
good about the campaign. So I hope I have dispelled any doubts you had about the value of keyword research. By taking the time to invest in keyword research, you not only get a list of keywords to optimize, but you can also get the information needed to ensure a successful web marketing campaign. reasons-to-do-keyword-research-infographic The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.