You have just listed a new rental property. Your phone starts ringing when eager prospects see your ad. When you start chatting with them, you ask the obvious question, "So how did you find out about us?" »This is the most essential question for every trader. Maybe you've posted on social media platforms, listed the property on your website, or added your building to sites like Zillow or Trulia. Either way, you hope to develop a better understanding of which marketing strategies and platforms generate the most leads. But what if there was a way to streamline this process so you could identify who your potential tenants were and where they came from before you even picked up the phone? How does apartment call tracking work? Apartment call tracking collects valuable information about leads, such as their name, number, location, and how they were first generated. This form of tracking also maximizes source-level attribution, so it's clear whether a call was generated from emails, ads, social media, websites, or off-site marketing tactics. online such as advertisements, direct mail, brochures and billboards. Apartment hunters rely on telephone communication.
According to of renters used a mobile device in their apartment search. Most potential tenants rely on mobile phone communication to employee email database view apartment photos and videos (72%), find prices, contact details and other details (68%), and share listings with their family and friends (24%). Especially when properties are in high demand and competition is tough, apartment hunters rely on their phones for a quick match. These devices allow them to receive up-to-date information on properties, prices and contract terms. Call Tracking helps you manage a steady stream of calls and hire inquiries while gathering vital insights into marketing strategies, helping you pivot your lead nurturing methods based on the most effective areas. What are the benefits of call tracking for apartments? There are several clear advantages that make call tracking a clear advantage in the apartment rental industry.
Identify your target audience. Using call tracking for apartment marketing helps reveal the demographics associated with each of your leads. You can track calls to collect vital information, such as how prospects located the initial listing, caller ID and location, call duration, and call recording . Track performance across all locations. Monitor the performance of each of your real estate locations. You'll be able to assess metrics like call volume, average lead score, conversion rate, and number of calls going to voicemail. This is the first step you will take towards collecting data to increase ROI. To provide you with comprehensive data for every prospect, CallRail integrates with Google My Business (GMB). Whenever someone searches for your business or its related keywords, the listing will appear on search pages or integrate with Google Maps. CallRail inserts a tracking number into a company's GMB so that each lead is easy to track.