Facebook is the social network par excellence, and has now become part of our daily routine, so much so that we hardly notice it. The first thing we do on our devices is check Facebook to keep up to date with the latest news. But Facebook doesn't just connect people, it mostly connects businesses and their customers. That's why understanding the importance of this social network and keeping track of Facebook statistics is essential for your marketing strategy .
Whether it's politics or your private life, Facebook has made sharing information easier than ever. Think about it, in what other ways do you connect with your friends (or customers)? How do you share your stories? How to find out events to attend. We depend on Facebook for so many things that thinking about giving up is next to impossible.
This enormous power has not escaped companies: the popularity of Facebook has caused brands to overturn their communication strategies and the way they interacted with customers. Today, millions of businesses around the world rely on Facebook to connect with their customers.
It is therefore clear that staying up to date on the news in Facebook statistics is essential to be able to get the most out of your marketing efforts.
So here's a list of must-see Facebook stats for 2022.
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1. How many people use Facebook?
active users facebook 2021
Let's now look at the statistics on Facebook users. Facebook has 2.80 billion active monthly users (Facebook, 2021) . And if that's not enough to convince you of the importance of Facebook stats, consider that it also has 1.84 billion daily active users.
This means that users visit at least one of Facebook's main products - namely Facebook, WhatsApp, Instagram or Messenger - at least once a day. Facebook hit its first billion active users in October 2012, and surpassed 2 billion nearly 5 years later in June 2017.
There are so many Facebook users that it's Philippines Photo Editor impossible to ignore its marketing potential. It is obvious that it is extremely likely to find potential customers on the platform: it is all about studying the Facebook statistics and understanding where and how to get in touch with them.
2. Facebook - The King of social media
facebook statistics 2021: 59% of internet users use Facebook
When it comes to social media, Facebook remains the undisputed champion. According to statistics, Facebook is the social platform of reference, reaching 59% of internet users (eMarketer, 2020).
Since its inception, Facebook has dominated the world of social media, and it seems like it has no intention of quitting. Despite several strong competitors such as Instagram, Snapchat or Twitter, Facebook remains the preferred social network for users. Probably because, for most people, Facebook has moved beyond the status of a "social network", becoming a real lifestyle. On the other hand, one of the reasons why Facebook has managed to maintain its standard is thanks to its ability to respond in an extremely timely manner to the needs of its users.
Over the years, Facebook has exceeded everyone's expectations, evolving to meet the needs of its user base. The success of Facebook, especially when compared with some of its predecessors such as MySpace, was due precisely to the ability to adapt to the latest trends and to constantly change to reflect the needs of a constantly evolving market.